After trend’s first-ever Metaverse Trend Week was met with blended critiques final week, excessive road stalwart Zara has thrown its hat into the digital ring with the launch of its debut digital-only assortment.
Named Lime Glam and impressed by “psychedelia, countless nights and futurist sparkles”, the limited-edition capsule assortment has been designed to be born each within the metaverse, particularly the digital world of Zepeto, and within the IRL world.
The gathering consists of elevated denim, lashings of lime inexperienced and a choice of Zara Magnificence merchandise – together with a six-pan eyeshadow palette, which you’ll both snap up to your actual self or your avatar self. The three gadgets which are obtainable solely on Zepeto – the metaverse platform Zara first partnered with final 12 months – are a wall, ground and a photograph sales space, all of which help the digital trend expertise.
This isn’t Zara’s first foray into digital trend. Final 12 months, the juggernaut introduced that it was launching onto Zepeto, a platform that enables customers to create their very own avatar and work together with each other, in collaboration with South Korean trend collective Ader Error.
Swedish excessive road retailer H&M equally debuted its first digital trend providing final 12 months, with a digital assortment in collaboration with Maisie Williams, whereas Metaverse Trend Week noticed Etro, Dolce & Gabbana and Tommy Hilfiger unveil collections on its Decentraland platform.
