From movie star fragrances, to magnificence traces to clothes collections, we’re no stranger to our favorite stars placing their names to some genuinely nice merchandise.
And now, Lizzo has introduced that she’s making her debut within the style world together with her empowering new model Yitty, which she says will deliver an finish to “unhappy, restrictive shapewear.”
Yitty, named after her childhood nickname, will launch with three completely different traces: Almost Bare, which options seamless clothes; Mesh Me, a group of mesh types that may also be worn as outerwear; and Main Label, which focuses on on a regular basis life-style items.
Backed by Kate Hudson’s activewear model Fabletics, the items embody mushy materials and silhouettes that may be worn as garments or below them, with sizes ranging 6X to XS.
“It is a love letter to my massive grrrls, and a welcome letter to Each Physique. That is *not* an invite to alter who you’re… this is a chance to BE who you’re in your phrases,” the singer defined in an Instagram announcement.
“I don’t learn about y’all — however I’m sick of individuals telling me how I’m imagined to feel and look about my physique. I’m bored with discomfort being synonymous with horny. If it’s uncomfortable TAKE IT OFF. And if it makes you are feeling good PUT IT ON. Yitty isn’t simply shapewear, it’s your likelihood to reclaim your physique and redefine your magnificence normal.”
In an Instagram dwell, the singer shared that the venture has been in growth for over 5 years and that she was impressed to create the model after carrying uncomfortable shapewear “for a very very long time”.
“I used to be carrying tight corsets and girdles below my college uniform which was only a actually painful expertise that led me to really feel hatred for my physique,” she stated.
“I wished shapewear that made me really feel the best way I wish to look: plus-size thongs, bandeaus… I believed ‘Who’s going to create this? Who’s going to make one thing for the individuals? So I rolled up my sleeves and did it myself.”
“Yitty isn’t simply shapewear, it’s your likelihood to reclaim your physique and redefine your magnificence normal”
Pleasure is clearly constructing because the model’s web page already has over 147,000 followers simply 18 hours after its launch.
“Thanks for displaying me methods to love myself unconditionally,” one fan commented. “Actually can’t look forward to this,” added one other.
And the perfect information of all is that it’s launching on-line quickly, on 12 April.
We’ll you’ll want to maintain you updated on how one can store the lovable but comfortable assortment when extra particulars turn into obtainable.
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Pictures: Getty
