Regardless of torrential rain and company having to huddle underneath black umbrellas, Jacquemus’ spring/summer season 2022 present yesterday proved one other triumphant success for the French label.
The present, titled Le Splash, was held on an azure blue ad-hoc runway on Moli’i Gardens seashore simply north of Oahu and was brimming with the entire signature touches the realm of trend has come to know and love from the model: silhouettes had been form-fitting and wearable, equipment had been clickbait fodder and colors had been vibrant and effusive.
Regardless of going through criticism for internet hosting the present in a former colony, the label created the gathering with the area people at its coronary heart. Each mannequin was native to the Pacific area and so too was your complete manufacturing staff. Solely a handful of Jacquemus’ European workers traveled to the island and solely company from the Pacific area and mainland United States had been invited.
Given the beachy aesthetic of the beach-front present, it’s exhausting not to attract comparisons between Le Splash and TikTok’s present love-in with the “coconut lady” aesthetic.
TikTok’s coconut lady is a tousle-haired, glowy-skinned, hibiscus-flowered semi-mermaid, anyone for whom carrying shell jewelry and fluid wares is simply part of her every day identification. Suppose Aquamarine, however make it trend.
